You know well that on Amazon the products are offered to the users with a univocal catalogue based on EAN codes. When you have more than one seller for each product, at the top right corner of the page you will see the BuyBox. In this box, Amazon suggests a particular seller. It is obvious that to stay in the Buy Box increases the sale of that particular product (until four times more, according to our experience) thanks to the agility to buy. From mobile you also have the “1-Click” purchase option. For these reasons, the Buy Box is obviously the goal of each seller.
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